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Nipro Diagnostics Manufactures a Sweet Community-Relations Plan, PR News Top Case Studies, November 2013

Nipro Diagnostics Manufactures a Sweet (“but sugar free”) Community Relations Plan By: Kelly Alvarez Vitale  In 2012 corporate philanthropy, also referred to as community relations, accounted for six percent (or $18.97 billion) of the total giving in the U.S.  While corporate giants account for millions in community relations efforts, the vast majority of the U.S. is made of up...
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Manufacturing a ‘Sweet’ Community Relations Plan Case Study, PR News, May 5, 2014

   Nipro Diagnostics Manufactures a Sweet (“but sugar free”) Community Relations Plan By: Kelly Alvarez Vitale  In 2012 corporate philanthropy, also referred to as community relations, accounted for six percent (or $18.97 billion) of the total giving in the U.S.  While corporate giants account for millions in community relations efforts, the vast majority of the U.S. is made of up...
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Nonprofits Toast to the Foodie Donor, Go Riverwalk Magazine, April 2014

Our interest in food has undergone a cultural shift in the past few decades with the rise of the Food Network and other specialized food programing like Top Chef and Iron Chef, specialized magazines like Food & Wine and Fine Cooking, growing popularity of farmers’ markets,  food-oriented websites like Zagat and Yelp, specialized kitchenware stores like Williams-Sonoma and Sur La...
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Companies Reflect on Doing Good and Doing Well, Go Riverwalk Magazine, March 2014

With the recent release of Giving USA’s philanthropy report, which indicates that companies gave over$18 billion to charities in 2012, companies and nonprofits can reflect on all of the good work done by corporate philanthropy.  Instilling a culture of corporate philanthropy often takes time, however these three philanthropy initiatives show how companies have turned “doing good” into...
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Looking Ahead: Nonprofits Need to Get to Know Their Future Donor Base, Go Riverwalk Magazine, January 2014

  There is a debate in the nonprofit arena on how much effort there should be towards recruiting the next generation of donors – the Millennials. While Millennials may not individually donate large sums of money, their collective power can help raise thousands for nonprofits.  Nonprofit groups should be aggressively working to involve people in their 20s and 30s.  More importantly,...
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Stiles, Broward College, Nipro Diagnostics and Templeton & Company Exemplify Successful and Strategic Corporate Philanthropy, South Florida Business Journal, November 2013

Release is displayed on a total of 353 News Sites Nationwide and has been viewed 634 times. Spotlight Links Yahoo Finance: http://tinyurl.com/ktakd53 South Florida Business Journal: http://www.bizjournals.com/southflorida/prnewswire/press_releases/Georgia/2013/11/07/FL12705?ana=prnews Jacksonville Business Journal:...
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