Nipro Diagnostics Manufactures a Sweet Community-Relations Plan, PR News Top Case Studies, November 2013
Nipro Diagnostics Manufactures a Sweet (“but sugar free”) Community Relations Plan By: Kelly Alvarez Vitale In 2012 corporate philanthropy, also referred to as community relations, accounted for six percent (or $18.97 billion) of the total giving in the U.S. While corporate giants account for millions in community relations efforts, the vast majority of the U.S.…