The Next Generation of Philanthropy: Engaging Millennials in Your Corporate Giving Efforts, PR News’ Corporate Social Responsibility Guidebook, July 2013
The complex Millennial (also know as Generation Y) – the nonconforming 20-35 year old, tech-savvy, pop culture obsessed generation. They play by different rules and often times, want to create their own. To many they are frustrating, especially in the work force, but they are an untapped market with big potential. This generation of workers…