FT. LAUDERDALE, Fla., Nov. 7, 2013 — /PRNewswire/ — “Giving Back” is an important and powerful component of demonstrating corporate social responsibility in the communities in which businesses thrive. As National Philanthropy Day (November 13, 2013) nears, it’s important to recognize companies and organizations that demonstrate sound and successful corporate philanthropy not just on Philanthropy Day, but everyday.

Stiles, Broward College, Nipro Diagnostics and Templeton & Company are just a few of the companies that are changing the way they approach philanthropy. These companies and organizations are looking to align their giving with nonprofits that meet their business goals and objectives, and in doing so have a greater impact on the nonprofits they are partner with.

“By being more strategic with their community dollars,” states Kelly Alvarez Vitale, President ofStrategic Philanthropy, “companies can give more of their time, talent and treasure to nonprofits.  In doing so, companies can help move the needle forward for the causes that are most important them.”

Trends in corporate philanthropy indicate that companies are looking to give smarter and use philanthropy as a tool to market themselves better. A whopping 90% of consumers want companies to tell them they ways they are supporting causes.  Eighty-five percent of consumers have a more positive image of a product or company when it supports a cause and 83% of all Americans wish more of the products, retailers and services they use would support cause.

“These statistics are painting a picture for corporate giving,” states Kelly Alvarez Vitale. “Targeted philanthropy can help identify emerging markets. Furthermore, by tracking both giving and employee volunteerism, a company can more accurately measure the economic impact philanthropy has in their community and on their business. ”

Taking it one step further, research also suggests that companies are also using philanthropy as a recruiting tool to attract and retain Millennials in the workforce. “When all things are equal, Millennials will choose to work for a company that gives back,” states Kelly Alvarez Vitale.  “In fact, a comprehensive study by the Pew Research Center in 2010 found that Millennials place a higher priority on helping people in need than having a high-paying career.”

In 2012, philanthropy contributions in the U.S. reached $316.23 billion from individuals, corporations and foundations.  Giving by corporations rose 12.2 percent in 2012 to an estimated $18.15 billion, including gifts from both corporations and their foundations. The two entities provide cash, in-kind donations and grants. Research shows, that the growth in corporate giving is strongly linked to companies’ profits.

About Strategic Philanthropy Founded by Kelly Alvarez Vitale, Strategic Philanthropy, Inc. serves as the corporate philanthropic office for companies and organizations in Florida. The company mission is: to help businesses grow by giving smarter. Strategic Philanthropy, Inc. was founded on the belief that effective corporate giving can be so much more than simply writing a check to charities and nonprofits who ask for help or a donation. It is our belief that when a company aligns charitable giving with a strategic approach and measureable outcomes, the power of giving enhances the company’s brand, image and strengthens relationships and partnerships within their community. For more information visit https://strategicphilanthropyinc.com.

Conceptual Communications, 954-271-4666 ext. 0, [email protected]

SOURCE Strategic Philanthropy

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