Overview:

Through funding from the Florida Legislature, Broward College, in cooperation with the MLK Day of Service Advisory Board made up of citizens from Broward County, launched the inaugural MLK Day of Service in January 2015. This project offered service awards to organizations/groups to develop and complete a service project that would positively impact the community, while honoring Dr. King’s legacy of non-violent activism, racial equality, service to others and social uplift.

Project Elements:

As an inaugural program for Broward College, an infrastructure was needed to support the project.  Since this was considered part of Broward College’s outreach effort in the community, they hired Strategic Philanthrpy to serve as the project manager/point of contact for this initiative.

As the project lead, Strategic Philanthropy developed the MLK Day of service website, on-line Request for Application (RFA) as well as developed the scoring rubric for MLK Day of Service applications.  A community advisory committee was identified to assist with promoting the application process to various groups as well as to guide and score the submission of applications.  In addition the development of project logos, website, stationary, media/marketing, and the creation of budget were all established.  Strategic Philanthropy was responsible for all communication and promotion of the service awards and promoted the application process through email marketing, business partnerships and by hosting information outreach sessions to neighborhoods, chamber, schools, agencies, churches, and businesses.

Strategic Philanthropy also planned and coordinated the award kickoff, awards conference and awards ceremony for the distribution of funds.

www.broward.edu/MLKService

Results:

As of 2020, MLK has had the following impact in Broward County.

• Awarded $1,239,500 to 125 organizations/projects
• Engaged 16,065 volunteers who volunteered a total of 75,092 hours
• Projects consisted of:
  • 140 Nonprofits
  • 25 K-12 Schools
  • 17 Greek, Civic or Service Organization
  • 8 Broward College Service Learning Project
  • 7 Government
  • 5 Broward College Student Organizations
  • 5 Church
  • 4 For Profit
  • 2 College/University
  • 1 Other
• Projects occurred in the following municipalities:
  • 9 Coconut Creek
  • 7 Coral Springs
  • 3 Dania Beach
  • 6 Davie
  • 10 Deerfield Beach
  • 99 Fort Lauderdale
  • 3 Hallandale Beach
  • 8 Hollywood
  • 7 Lauderdale Lakes
  • 13 Lauderhill
  • 1 Lighthouse Point
  • 3 Margate
  • 4 Miramar
  • 5 North Lauderdale
  • 2 Oakland Park
  • 1 Pembroke Park
  • 9 Pembroke Pines
  • 6 Plantation
  • 14 Pompano Beach
  • 1 Port Everglades
  • 1 Southwest Ranches
  • 1 Sunrise
  • 4 Tamarac
  • 1 West Park
  • 2 Weston
  • 10 Wilton Manors
  • 6 Unknown
• Type of projects:
  • 3 Basic Needs
  • 5 Disaster Preparedness
  • 4 Economic Opportunity
  • 68 Education
  • 19 Clean Energy/Environmental Stewardship
  • 26 Healthy Futures
  • 62 Neighborhood Project
  • 16 Other
  • 3 Public Safety
  • 8 Support Military & Veterans