South Florida Dead Last Among 51 Metro Areas for Volunteering, SunSentinel, May 27, 2014
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Nipro Diagnostics Manufactures a Sweet Community-Relations Plan, PR News Top Case Studies, November 2013
Nipro Diagnostics Manufactures a Sweet (“but sugar free”) Community Relations Plan By: Kelly Alvarez Vitale In 2012 corporate philanthropy, also referred to as community relations, accounted for six percent (or $18.97 billion) of the total giving in the U.S. While corporate giants account for millions in community relations efforts, the vast majority of the U.S.…
Manufacturing a ‘Sweet’ Community Relations Plan Case Study, PR News, May 5, 2014
Nipro Diagnostics Manufactures a Sweet (“but sugar free”) Community Relations Plan By: Kelly Alvarez Vitale In 2012 corporate philanthropy, also referred to as community relations, accounted for six percent (or $18.97 billion) of the total giving in the U.S. While corporate giants account for millions in community relations efforts, the vast majority of the…
Have You Heard of Volunteer LinkedIn?
Altogether, 64.5 million Americans volunteered nearly 7.9 billion hours last year. However, in my home state of Florida, we rank 48th among the 50 states & Washington, D.C. in the amount of residents who volunteer; only 21% of Florida’s population gives their time in comparison to 44% of Utah’s population. States that lag behind us…
Volunteering Could Be Secret to Happiness: How to Get Involved
What if there was a study dedicated to unearthing the secrets to a happy life? Researchers analyzed data from 40 published papers and found evidence that volunteering, in fact, boosts happiness. Volunteers had lower levels of depression, increased life satisfaction and enhanced well-being. And for those who want to live a long happy life, volunteers…
Nonprofits Toast to the Foodie Donor, Go Riverwalk Magazine, April 2014
Our interest in food has undergone a cultural shift in the past few decades with the rise of the Food Network and other specialized food programing like Top Chef and Iron Chef, specialized magazines like Food & Wine and Fine Cooking, growing popularity of farmers’ markets, food-oriented websites like Zagat and Yelp, specialized kitchenware stores like Williams-Sonoma…
Looking Ahead: Nonprofits Need to Get to Know Their Future Donor Base
There is a debate in the nonprofit arena on how much effort there should be towards recruiting the next generation of donors – the Millennials. While Millennials may not individually donate large sums of money, their collective power can help raise thousands for nonprofits. Nonprofit groups should be aggressively working to involve people in their…
Companies Reflect on Doing Good and Doing Well
With the recent release of Giving USA’s philanthropy report, which indicates that companies gave over $18 billion to charities in 2012, companies and nonprofits can reflect on all of the good work done by corporate philanthropy. Instilling a culture of corporate philanthropy often takes time, however these three philanthropy initiatives show how companies have turned…
Giving that Puts a Smile on Your Face
So it has happened. My 18-year-old self would have never believed it. I have fully integrated into being an online shopper. Christmas shopping…done all online. In need of daily household items, no problem, my husband and I order it all online. My last clothing shopping spree, you guessed it, I did it all online. The…
Companies Reflect on Doing Good and Doing Well, Go Riverwalk Magazine, March 2014
With the recent release of Giving USA’s philanthropy report, which indicates that companies gave over$18 billion to charities in 2012, companies and nonprofits can reflect on all of the good work done by corporate philanthropy. Instilling a culture of corporate philanthropy often takes time, however these three philanthropy initiatives show how companies have turned “doing…