Looking Ahead: Nonprofits Need to Get to Know Their Future Donor Base, Go Riverwalk Magazine, January 2014

  There is a debate in the nonprofit arena on how much effort there should be towards recruiting the next generation of donors – the Millennials. While Millennials may not individually donate large sums of money, their collective power can help raise thousands for nonprofits.  Nonprofit groups should be aggressively working to involve people in…

#DoGoodTuesday

On September 24th, I started a social media initiative called #DoGoodTuesday.  It had been an awful week.  The DC shooting had happened a few days prior and the government was on the brink of a shutdown.  I felt powerless (for about a second) and then had the thought that we, the people, can change the…

The Next Generation of Philanthropy: Engaging Millennials in Your Corporate Giving Efforts, PR News’ Corporate Social Responsibility Guidebook, July 2013

 The complex Millennial (also know as Generation Y) – the nonconforming 20-35 year old, tech-savvy, pop culture obsessed generation. They play by different rules and often times, want to create their own. To many they are frustrating, especially in the work force, but they are an untapped market with big potential. This generation of workers…

The New Generation of Service

Baby boomers, millennials, corporate employees, executives and students are responding to the national call for a new generation of service: Skilled-Based Volunteering (SBV). SBV is when company employees and/or individuals offer nonprofits their personal talents or professional competences to help organizations meet their demands. From the COO offering free strategic planning advice to the millennial…