Nipro Diagnostics Manufactures a Sweet Community-Relations Plan, PR News Top Case Studies, November 2013

Newsroom

Nipro Diagnostics Manufactures a Sweet (“but sugar free”) Community Relations Plan By: Kelly Alvarez Vitale  In 2012 corporate philanthropy, also referred to as community relations, accounted for six percent (or $18.97 billion) of the total giving in the U.S.  While corporate giants account for millions in community relations efforts, the vast majority of the U.S.…

Volunteerism in South Florida

Give Smarter

I recently wrote a blog on how volunteering can be the secret to happiness.  In that blog, I shared that altogether, 64.5 million Americans volunteered nearly 7.9 billion hours last year and of those, a third volunteered for more than a hundred hours each year (which requires just two hours each week).  The estimated value of…

Nonprofits Toast to the Foodie Donor

Give Smarter

Our interest in food has undergone a cultural shift in the past few decades with the rise of the Food Network and other specialized food programing like Top Chef and Iron Chef, specialized magazines like Food & Wine and Fine Cooking, growing popularity of farmers’ markets,  food-oriented websites like Zagat and Yelp, specialized kitchenware stores like Williams-Sonoma…

Looking Ahead: Nonprofits Need to Get to Know Their Future Donor Base, Go Riverwalk Magazine, January 2014

Newsroom

  There is a debate in the nonprofit arena on how much effort there should be towards recruiting the next generation of donors – the Millennials. While Millennials may not individually donate large sums of money, their collective power can help raise thousands for nonprofits.  Nonprofit groups should be aggressively working to involve people in…