Yearly Archives: 2012

All We’re Asking For Is 1%!

There has been a lot of buzz over the 2011 Giving USA Report and most of it has been good.  We saw in increase in charitable giving by households, foundations and estates.  While we’re still not where we were in 2007, an increase is an increase and we’ll take it at this stage in the…

Sprite Got it Wrong: Image IS Everything

Growing up, I remember that Sprite had a tag line that read, “Image is nothing. Thirst is everything. Obey your thirst.”  Apparently Sprite didn’t reside in image conscious South Florida nor could it have imaged that they would have gotten it all wrong.  In fact, image IS everything.  While companies spend millions on branding, it’s…