The Next Generation of Philanthropy: Engaging Millennials in Your Corporate Giving Efforts, PR News’ Corporate Social Responsibility Guidebook, July 2013

 The complex Millennial (also know as Generation Y) – the nonconforming 20-35 year old, tech-savvy, pop culture obsessed generation. They play by different rules and often times, want to create their own. To many they are frustrating, especially in the work force, but they are an untapped market with big potential. This generation of workers…

New Generation of Service, Go Riverwalk Magazine, May 2013

The New Generation of Service Baby boomers, millennials, corporate employees, executives and students are responding to the national call for a new generation of service: Skilled-Based Volunteering (SBV). SBV is when company employees and/or individuals offer nonprofits their personal talents or professional competences to help organizations meet their demands. From the COO offering free strategic…