Companies Offer Expertise to Nonprofits, Sun-Sentinel, August 4, 2014
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Manufacturing a ‘Sweet’ Community Relations Plan Case Study, PR News, May 5, 2014
Nipro Diagnostics Manufactures a Sweet (“but sugar free”) Community Relations Plan By: Kelly Alvarez Vitale In 2012 corporate philanthropy, also referred to as community relations, accounted for six percent (or $18.97 billion) of the total giving in the U.S. While corporate giants account for millions in community relations efforts, the vast majority of the…
Companies Reflect on Doing Good and Doing Well
With the recent release of Giving USA’s philanthropy report, which indicates that companies gave over $18 billion to charities in 2012, companies and nonprofits can reflect on all of the good work done by corporate philanthropy. Instilling a culture of corporate philanthropy often takes time, however these three philanthropy initiatives show how companies have turned…
Giving that Puts a Smile on Your Face
So it has happened. My 18-year-old self would have never believed it. I have fully integrated into being an online shopper. Christmas shopping…done all online. In need of daily household items, no problem, my husband and I order it all online. My last clothing shopping spree, you guessed it, I did it all online. The…
#DoGoodTuesday
On September 24th, I started a social media initiative called #DoGoodTuesday. It had been an awful week. The DC shooting had happened a few days prior and the government was on the brink of a shutdown. I felt powerless (for about a second) and then had the thought that we, the people, can change the…
The Next Generation of Philanthropy: Engaging Millennials in Your Corporate Giving Efforts, PR News’ Corporate Social Responsibility Guidebook, July 2013
The complex Millennial (also know as Generation Y) – the nonconforming 20-35 year old, tech-savvy, pop culture obsessed generation. They play by different rules and often times, want to create their own. To many they are frustrating, especially in the work force, but they are an untapped market with big potential. This generation of workers…
Best Practices of Corporate Philanthropy – What Are the Best Practices for Employee Volunteer Programs?
Confession. I am a Type A personality and if you know me, that wouldn’t shock you. For those who “suffer” from this disease, it should come as no surprise that I decided to take on the challenge of creating a series of best practices for corporate philanthropy and answer questions that are industry standards about…
Best Practices of Corporate Philanthropy – What’s the Right Amount of Money to Give to Charities?
If you’re reading this, we can both agree you’re probably a Type A personality and are looking to do things right (you’re not alone….I’m right there with you!). In working with some of my clients, I often get asked what are some of the best practices in corporate philanthropy. What I found was that the…
The Role of Corporate Partnerships In Times of Need, Go Riverwalk, June 2013
The Role of Corporate Partnerships in Time of Need After a natural disaster strikes, there is only a tiny window of opportunity to rally effective recovery efforts before the world turns their attention elsewhere. While donations to major nonprofit organizations are always helpful and needed, companies have the opportunity to maximize and allocate their resources,…
5 Way Companies Can Help When Disaster Strikes
After a natural disaster strikes, there is only a tiny window of opportunity to rally effective recovery efforts before the world turns their attention elsewhere. While donations to major nonprofit organizations are always helpful and needed, companies have the opportunity to maximize and allocate their resources, products/services and staff to lead in a big way.…