6 National Corporate Volunteer Programs

6 National  Corporate Volunteering Programs Employee engagement programs come in several forms based on a company’s goals and objectives as well as which employee engagement program best fits a company’s culture. Volunteer Paid Time Off (VPTO): Companies allow employees time off to volunteer during the workweek by setting a designated number of hours a year (such…

Manufacturing a ‘Sweet’ Community Relations Plan Case Study, PR News, May 5, 2014

   Nipro Diagnostics Manufactures a Sweet (“but sugar free”) Community Relations Plan By: Kelly Alvarez Vitale  In 2012 corporate philanthropy, also referred to as community relations, accounted for six percent (or $18.97 billion) of the total giving in the U.S.  While corporate giants account for millions in community relations efforts, the vast majority of the…

Companies Reflect on Doing Good and Doing Well

With the recent release of Giving USA’s philanthropy report, which indicates that companies gave over $18 billion to charities in 2012, companies and nonprofits can reflect on all of the good work done by corporate philanthropy.  Instilling a culture of corporate philanthropy often takes time, however these three philanthropy initiatives show how companies have turned…

#DoGoodTuesday

On September 24th, I started a social media initiative called #DoGoodTuesday.  It had been an awful week.  The DC shooting had happened a few days prior and the government was on the brink of a shutdown.  I felt powerless (for about a second) and then had the thought that we, the people, can change the…

The Next Generation of Philanthropy: Engaging Millennials in Your Corporate Giving Efforts, PR News’ Corporate Social Responsibility Guidebook, July 2013

 The complex Millennial (also know as Generation Y) – the nonconforming 20-35 year old, tech-savvy, pop culture obsessed generation. They play by different rules and often times, want to create their own. To many they are frustrating, especially in the work force, but they are an untapped market with big potential. This generation of workers…