Nipro Diagnostics Manufactures a Sweet Community-Relations Plan, PR News Top Case Studies, November 2013

Nipro Diagnostics Manufactures a Sweet (“but sugar free”) Community Relations Plan By: Kelly Alvarez Vitale  In 2012 corporate philanthropy, also referred to as community relations, accounted for six percent (or $18.97 billion) of the total giving in the U.S.  While corporate giants account for millions in community relations efforts, the vast majority of the U.S.…

Manufacturing a ‘Sweet’ Community Relations Plan Case Study, PR News, May 5, 2014

   Nipro Diagnostics Manufactures a Sweet (“but sugar free”) Community Relations Plan By: Kelly Alvarez Vitale  In 2012 corporate philanthropy, also referred to as community relations, accounted for six percent (or $18.97 billion) of the total giving in the U.S.  While corporate giants account for millions in community relations efforts, the vast majority of the…

The Next Generation of Philanthropy: Engaging Millennials in Your Corporate Giving Efforts, PR News’ Corporate Social Responsibility Guidebook, July 2013

 The complex Millennial (also know as Generation Y) – the nonconforming 20-35 year old, tech-savvy, pop culture obsessed generation. They play by different rules and often times, want to create their own. To many they are frustrating, especially in the work force, but they are an untapped market with big potential. This generation of workers…

Align Volunteer Programs with Your CSR Strategy – Volunteer Assignments

Sample Plate Series #3: When companies talk about having a corporate social responsibility (CSR) strategy, we believe that corporate philanthropy and employee volunteerism can be incorporated with it. Our recent articles on how volunteer programs like Volunteer Paid Time Off (VPTO) and Dollars for Doers can engage employees and still meet CSR initiatives is something…

Align Volunteer Programs with Your CSR Strategy – Dollars For Doers

Sample Plate Series #2: We’ve recently launched our Sample Plate Series and in our first article gave a brief example on how companies can align their corporate giving and/or employee volunteer programs with their corporate social responsibility (CSR) strategy using Volunteer Paid Time Off or VPTO. Another example is through a “Dollars for Doers” program.…