Nipro Diagnostics Manufactures a Sweet (“but sugar free”) Community Relations Plan By: Kelly Alvarez Vitale In 2012 corporate philanthropy, also referred to as community relations, accounted for six percent (or $18.97 billion) of the total giving in the U.S. While corporate giants account for millions in community relations efforts, the vast majority of the…
With the recent release of Giving USA’s philanthropy report, which indicates that companies gave over $18 billion to charities in 2012, companies and nonprofits can reflect on all of the good work done by corporate philanthropy. Instilling a culture of corporate philanthropy often takes time, however these three philanthropy initiatives show how companies have turned…
The complex Millennial (also know as Generation Y) – the nonconforming 20-35 year old, tech-savvy, pop culture obsessed generation. They play by different rules and often times, want to create their own. To many they are frustrating, especially in the work force, but they are an untapped market with big potential. This generation of workers…
If you’re reading this, we can both agree you’re probably a Type A personality and are looking to do things right (you’re not alone….I’m right there with you!). In working with some of my clients, I often get asked what are some of the best practices in corporate philanthropy. What I found was that the…
Baby boomers, millennials, corporate employees, executives and students are responding to the national call for a new generation of service: Skilled-Based Volunteering (SBV). SBV is when company employees and/or individuals offer nonprofits their personal talents or professional competences to help organizations meet their demands. From the COO offering free strategic planning advice to the millennial…
Sample Plate Series #3: When companies talk about having a corporate social responsibility (CSR) strategy, we believe that corporate philanthropy and employee volunteerism can be incorporated with it. Our recent articles on how volunteer programs like Volunteer Paid Time Off (VPTO) and Dollars for Doers can engage employees and still meet CSR initiatives is something…
Sample Plate Series #2: We’ve recently launched our Sample Plate Series and in our first article gave a brief example on how companies can align their corporate giving and/or employee volunteer programs with their corporate social responsibility (CSR) strategy using Volunteer Paid Time Off or VPTO. Another example is through a “Dollars for Doers” program.…
Sample Plate Series #1: Am I the only one reading corporate social responsibility (CSR) articles and finding it absurd that experts are suggesting that corporate philanthropy is not considered CSR? Yes, it true that corporate philanthropy is not synonymous with CSR, but corporate giving should make up a piece of a company’s overall CSR strategy.…
My clients in south Florida always ask why they should care about employee volunteer programs or engage their workforce in their philanthropic efforts. The answer is simple. It will save your company millions of dollars. Seriously. A few months back, I watched a presentation by Bea Boccalandro, president of Vera Works, who shed light that…