Manufacturing a ‘Sweet’ Community Relations Plan Case Study, PR News, May 5, 2014

   Nipro Diagnostics Manufactures a Sweet (“but sugar free”) Community Relations Plan By: Kelly Alvarez Vitale  In 2012 corporate philanthropy, also referred to as community relations, accounted for six percent (or $18.97 billion) of the total giving in the U.S.  While corporate giants account for millions in community relations efforts, the vast majority of the…

Companies Reflect on Doing Good and Doing Well, Go Riverwalk Magazine, March 2014

With the recent release of Giving USA’s philanthropy report, which indicates that companies gave over$18 billion to charities in 2012, companies and nonprofits can reflect on all of the good work done by corporate philanthropy.  Instilling a culture of corporate philanthropy often takes time, however these three philanthropy initiatives show how companies have turned “doing…

New Generation of Service, Go Riverwalk Magazine, May 2013

The New Generation of Service Baby boomers, millennials, corporate employees, executives and students are responding to the national call for a new generation of service: Skilled-Based Volunteering (SBV). SBV is when company employees and/or individuals offer nonprofits their personal talents or professional competences to help organizations meet their demands. From the COO offering free strategic…

The New Generation of Service

Baby boomers, millennials, corporate employees, executives and students are responding to the national call for a new generation of service: Skilled-Based Volunteering (SBV). SBV is when company employees and/or individuals offer nonprofits their personal talents or professional competences to help organizations meet their demands. From the COO offering free strategic planning advice to the millennial…