Kelly Alvarez Vitale understands how targeted philanthropy can help companies indirectly market products and services, often to clearly-defined market segments. She has witnessed how effective philanthropy opens business opportunities and helps build key business relationships.
Having a background in integrated marketing communication and experience working in the nonprofit sector, Kelly saw a need for a new philanthropic approach. Combining her years of professional experience along with her volunteer experience in leadership positions with nonprofit organizations such as the American Heart Association, Broward Center for the Performing Arts, Leadership Broward Foundation, Broward Education Foundation, Jack & Jill Children’s Center and others, Kelly founded Strategic Philanthropy.
So it has happened. My 18-year-old self would have never believed it. I have fully integrated into being an online shopper. Christmas shopping…done all online. In need of daily household items, no problem, my husband and I order it all online. My last clothing shopping spree, you guessed it, I did it all online. The…
With the recent release of Giving USA’s philanthropy report, which indicates that companies gave over$18 billion to charities in 2012, companies and nonprofits can reflect on all of the good work done by corporate philanthropy. Instilling a culture of corporate philanthropy often takes time, however these three philanthropy initiatives show how companies have turned “doing…
There is a debate in the nonprofit arena on how much effort there should be towards recruiting the next generation of donors – the Millennials. While Millennials may not individually donate large sums of money, their collective power can help raise thousands for nonprofits. Nonprofit groups should be aggressively working to involve people in…
Today, I want to share a personal story. And as I tell the story, I’m going to be as honest as possible with what I was truly thinking throughout the process because it captures the entire essence of the evening. I’m sharing this because for a brief moment last night, I got to experience how…
Release is displayed on a total of 353 News Sites Nationwide and has been viewed 634 times. Spotlight Links Yahoo Finance: http://tinyurl.com/ktakd53 South Florida Business Journal: http://www.bizjournals.com/southflorida/prnewswire/press_releases/Georgia/2013/11/07/FL12705?ana=prnews Jacksonville Business Journal: http://www.bizjournals.com/jacksonville/prnewswire/press_releases/Georgia/2013/11/07/FL12705?ana=prnews Digital Journal: http://www.digitaljournal.com/pr/1573607 Inside Banking.Net: http://www.insidebanking.net/prnewswire.html?doc=201311071127PR_NEWS_USPR_____FL12705&dir=0 Stiles, Broward College, Nipro Diagnostics and Templeton & Company Exemplify Successful and Strategic Corporate Philanthropy Philanthropy Day – November…
On September 24th, I started a social media initiative called #DoGoodTuesday. It had been an awful week. The DC shooting had happened a few days prior and the government was on the brink of a shutdown. I felt powerless (for about a second) and then had the thought that we, the people, can change the…
The complex Millennial (also know as Generation Y) – the nonconforming 20-35 year old, tech-savvy, pop culture obsessed generation. They play by different rules and often times, want to create their own. To many they are frustrating, especially in the work force, but they are an untapped market with big potential. This generation of workers…
Confession. I am a Type A personality and if you know me, that wouldn’t shock you. For those who “suffer” from this disease, it should come as no surprise that I decided to take on the challenge of creating a series of best practices for corporate philanthropy and answer questions that are industry standards about…
If you’re reading this, we can both agree you’re probably a Type A personality and are looking to do things right (you’re not alone….I’m right there with you!). In working with some of my clients, I often get asked what are some of the best practices in corporate philanthropy. What I found was that the…
Before I switched to corporate philanthropy, I spent seven years in the nonprofit world and became very familiar with the slogan, “Time, Talent or Treasure.” If you’re not familiar with it, charities use it to describe how companies can get involved with their organization – by allowing employees to volunteer (time), by involving senior leadership…