Kelly Alvarez Vitale understands how targeted philanthropy can help companies indirectly market products and services, often to clearly-defined market segments. She has witnessed how effective philanthropy opens business opportunities and helps build key business relationships.
Having a background in integrated marketing communication and experience working in the nonprofit sector, Kelly saw a need for a new philanthropic approach. Combining her years of professional experience along with her volunteer experience in leadership positions with nonprofit organizations such as the American Heart Association, Broward Center for the Performing Arts, Leadership Broward Foundation, Broward Education Foundation, Jack & Jill Children’s Center and others, Kelly founded Strategic Philanthropy.
Nipro Diagnostics Manufactures a Sweet (“but sugar free”) Community Relations Plan By: Kelly Alvarez Vitale In 2012 corporate philanthropy, also referred to as community relations, accounted for six percent (or $18.97 billion) of the total giving in the U.S. While corporate giants account for millions in community relations efforts, the vast majority of the U.S.…
Nipro Diagnostics Manufactures a Sweet (“but sugar free”) Community Relations Plan By: Kelly Alvarez Vitale In 2012 corporate philanthropy, also referred to as community relations, accounted for six percent (or $18.97 billion) of the total giving in the U.S. While corporate giants account for millions in community relations efforts, the vast majority of the…
I recently wrote a blog on how volunteering can be the secret to happiness. In that blog, I shared that altogether, 64.5 million Americans volunteered nearly 7.9 billion hours last year and of those, a third volunteered for more than a hundred hours each year (which requires just two hours each week). The estimated value of…
Altogether, 64.5 million Americans volunteered nearly 7.9 billion hours last year. However, in my home state of Florida, we rank 48th among the 50 states & Washington, D.C. in the amount of residents who volunteer; only 21% of Florida’s population gives their time in comparison to 44% of Utah’s population. States that lag behind us…
What if there was a study dedicated to unearthing the secrets to a happy life? Researchers analyzed data from 40 published papers and found evidence that volunteering, in fact, boosts happiness. Volunteers had lower levels of depression, increased life satisfaction and enhanced well-being. And for those who want to live a long happy life, volunteers…
Our interest in food has undergone a cultural shift in the past few decades with the rise of the Food Network and other specialized food programing like Top Chef and Iron Chef, specialized magazines like Food & Wine and Fine Cooking, growing popularity of farmers’ markets, food-oriented websites like Zagat and Yelp, specialized kitchenware stores like Williams-Sonoma…
Our interest in food has undergone a cultural shift in the past few decades with the rise of the Food Network and other specialized food programing like Top Chef and Iron Chef, specialized magazines like Food & Wine and Fine Cooking, growing popularity of farmers’ markets, food-oriented websites like Zagat and Yelp, specialized kitchenware stores like Williams-Sonoma…
There is a debate in the nonprofit arena on how much effort there should be towards recruiting the next generation of donors – the Millennials. While Millennials may not individually donate large sums of money, their collective power can help raise thousands for nonprofits. Nonprofit groups should be aggressively working to involve people in their…
With the recent release of Giving USA’s philanthropy report, which indicates that companies gave over $18 billion to charities in 2012, companies and nonprofits can reflect on all of the good work done by corporate philanthropy. Instilling a culture of corporate philanthropy often takes time, however these three philanthropy initiatives show how companies have turned…
So it has happened. My 18-year-old self would have never believed it. I have fully integrated into being an online shopper. Christmas shopping…done all online. In need of daily household items, no problem, my husband and I order it all online. My last clothing shopping spree, you guessed it, I did it all online. The…