Kelly Alvarez Vitale understands how targeted philanthropy can help companies indirectly market products and services, often to clearly-defined market segments. She has witnessed how effective philanthropy opens business opportunities and helps build key business relationships. Having a background in integrated marketing communication and experience working in the nonprofit sector, Kelly saw a need for a new philanthropic approach. Combining her years of professional experience along with her volunteer experience in leadership positions with nonprofit organizations such as the American Heart Association, Broward Center for the Performing Arts, Leadership Broward Foundation, Broward Education Foundation, Jack & Jill Children’s Center and others, Kelly founded Strategic Philanthropy.

Companies Reflect on Doing Good and Doing Well, Go Riverwalk Magazine, March 2014

With the recent release of Giving USA’s philanthropy report, which indicates that companies gave over$18 billion to charities in 2012, companies and nonprofits can reflect on all of the good work done by corporate philanthropy.  Instilling a culture of corporate philanthropy often takes time, however these three philanthropy initiatives show how companies have turned “doing…

Looking Ahead: Nonprofits Need to Get to Know Their Future Donor Base, Go Riverwalk Magazine, January 2014

  There is a debate in the nonprofit arena on how much effort there should be towards recruiting the next generation of donors – the Millennials. While Millennials may not individually donate large sums of money, their collective power can help raise thousands for nonprofits.  Nonprofit groups should be aggressively working to involve people in…

Stiles, Broward College, Nipro Diagnostics and Templeton & Company Exemplify Successful and Strategic Corporate Philanthropy, South Florida Business Journal, November 2013

Release is displayed on a total of 353 News Sites Nationwide and has been viewed 634 times. Spotlight Links Yahoo Finance: http://tinyurl.com/ktakd53 South Florida Business Journal: http://www.bizjournals.com/southflorida/prnewswire/press_releases/Georgia/2013/11/07/FL12705?ana=prnews Jacksonville Business Journal: http://www.bizjournals.com/jacksonville/prnewswire/press_releases/Georgia/2013/11/07/FL12705?ana=prnews Digital Journal: http://www.digitaljournal.com/pr/1573607 Inside Banking.Net: http://www.insidebanking.net/prnewswire.html?doc=201311071127PR_NEWS_USPR_____FL12705&dir=0 Stiles, Broward College, Nipro Diagnostics and Templeton & Company Exemplify Successful and Strategic Corporate Philanthropy  Philanthropy Day – November…

The Next Generation of Philanthropy: Engaging Millennials in Your Corporate Giving Efforts, PR News’ Corporate Social Responsibility Guidebook, July 2013

 The complex Millennial (also know as Generation Y) – the nonconforming 20-35 year old, tech-savvy, pop culture obsessed generation. They play by different rules and often times, want to create their own. To many they are frustrating, especially in the work force, but they are an untapped market with big potential. This generation of workers…