Kelly Alvarez Vitale understands how targeted philanthropy can help companies indirectly market products and services, often to clearly-defined market segments. She has witnessed how effective philanthropy opens business opportunities and helps build key business relationships. Having a background in integrated marketing communication and experience working in the nonprofit sector, Kelly saw a need for a new philanthropic approach. Combining her years of professional experience along with her volunteer experience in leadership positions with nonprofit organizations such as the American Heart Association, Broward Center for the Performing Arts, Leadership Broward Foundation, Broward Education Foundation, Jack & Jill Children’s Center and others, Kelly founded Strategic Philanthropy.

Align Volunteer Programs with Your CSR Strategy – Dollars For Doers

Sample Plate Series #2: We’ve recently launched our Sample Plate Series and in our first article gave a brief example on how companies can align their corporate giving and/or employee volunteer programs with their corporate social responsibility (CSR) strategy using Volunteer Paid Time Off or VPTO. Another example is through a “Dollars for Doers” program.…

Companies Are From Mars & Nonprofits Are From Venus: How to Build a Corporate Philanthropy Plan to Create a Meaningful Relationship

So often I sit in meetings and listen to how companies did not have a good experience when they sponsored a charity event and then on the flip side, hear how nonprofits say that they wish the company had maximized their sponsorship opportunity more. To put it simply, companies are from Mars and nonprofits are…