Kelly Alvarez Vitale understands how targeted philanthropy can help companies indirectly market products and services, often to clearly-defined market segments. She has witnessed how effective philanthropy opens business opportunities and helps build key business relationships. Having a background in integrated marketing communication and experience working in the nonprofit sector, Kelly saw a need for a new philanthropic approach. Combining her years of professional experience along with her volunteer experience in leadership positions with nonprofit organizations such as the American Heart Association, Broward Center for the Performing Arts, Leadership Broward Foundation, Broward Education Foundation, Jack & Jill Children’s Center and others, Kelly founded Strategic Philanthropy.

Volunteering Could be the Secret to Happiness: How You Can Get Involved, Go Riverwalk Magazine, June 2014

What if there was a study dedicated to unearthing the secrets to a happy life?  Researchers analyzed data from 40 published papers and found evidence that volunteering, in fact, boosts happiness.  Volunteers had lower levels of depression, increased life satisfaction and enhanced well-being.  More importantly, volunteers had a 20 percent lower risk of death than…

Nipro Diagnostics Manufactures a Sweet Community-Relations Plan, PR News Top Case Studies, November 2013

Nipro Diagnostics Manufactures a Sweet (“but sugar free”) Community Relations Plan By: Kelly Alvarez Vitale  In 2012 corporate philanthropy, also referred to as community relations, accounted for six percent (or $18.97 billion) of the total giving in the U.S.  While corporate giants account for millions in community relations efforts, the vast majority of the U.S.…

Manufacturing a ‘Sweet’ Community Relations Plan Case Study, PR News, May 5, 2014

   Nipro Diagnostics Manufactures a Sweet (“but sugar free”) Community Relations Plan By: Kelly Alvarez Vitale  In 2012 corporate philanthropy, also referred to as community relations, accounted for six percent (or $18.97 billion) of the total giving in the U.S.  While corporate giants account for millions in community relations efforts, the vast majority of the…

Nonprofits Toast to the Foodie Donor, Go Riverwalk Magazine, April 2014

Our interest in food has undergone a cultural shift in the past few decades with the rise of the Food Network and other specialized food programing like Top Chef and Iron Chef, specialized magazines like Food & Wine and Fine Cooking, growing popularity of farmers’ markets,  food-oriented websites like Zagat and Yelp, specialized kitchenware stores like Williams-Sonoma…