Kelly Alvarez Vitale understands how targeted philanthropy can help companies indirectly market products and services, often to clearly-defined market segments. She has witnessed how effective philanthropy opens business opportunities and helps build key business relationships. Having a background in integrated marketing communication and experience working in the nonprofit sector, Kelly saw a need for a new philanthropic approach. Combining her years of professional experience along with her volunteer experience in leadership positions with nonprofit organizations such as the American Heart Association, Broward Center for the Performing Arts, Leadership Broward Foundation, Broward Education Foundation, Jack & Jill Children’s Center and others, Kelly founded Strategic Philanthropy.

Virtual Volunteering

During these uncertain times, how can you help? I’ve been on a handful of calls with community relations and corporate philanthropy experts to talk through how we can continue to give employees and teams a safe outlet to volunteer and give back to help their communities during these uncertain and unprecedented times. As the pandemic…

Corporate Philanthropy Increases in 2014

    Charitable giving increased in 2014 – surpassing the pre-recession mark.  Giving USA’s report revealed their new figures for 2014.  After reaching $355 billion in 2007, giving dropped 15 percent to $303 billion in 2009, according to the Giving USA data, which is figured in inflation-adjusted dollars.  Our chart below shows how giving has…

6 National Corporate Volunteer Programs

6 National  Corporate Volunteering Programs Employee engagement programs come in several forms based on a company’s goals and objectives as well as which employee engagement program best fits a company’s culture. Volunteer Paid Time Off (VPTO): Companies allow employees time off to volunteer during the workweek by setting a designated number of hours a year (such…