Manufacturing a ‘Sweet’ Community Relations Plan Case Study, PR News, May 5, 2014

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   Nipro Diagnostics Manufactures a Sweet (“but sugar free”) Community Relations Plan By: Kelly Alvarez Vitale  In 2012 corporate philanthropy, also referred to as community relations, accounted for six percent (or $18.97 billion) of the total giving in the U.S.  While corporate giants account for millions in community relations efforts, the vast majority of the…

Have You Heard of Volunteer LinkedIn?

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Altogether, 64.5 million Americans volunteered nearly 7.9 billion hours last year.  However, in my home state of Florida, we rank 48th among the 50 states & Washington, D.C. in the amount of residents who volunteer; only 21% of Florida’s population gives their time in comparison to 44% of Utah’s population.  States that lag behind us…

Nonprofits Toast to the Foodie Donor

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Our interest in food has undergone a cultural shift in the past few decades with the rise of the Food Network and other specialized food programing like Top Chef and Iron Chef, specialized magazines like Food & Wine and Fine Cooking, growing popularity of farmers’ markets,  food-oriented websites like Zagat and Yelp, specialized kitchenware stores like Williams-Sonoma…