I recently read an article in Fast Company titled “Meet The League Of Extraordinary Women: 60 Influencers Who Are Changing The World. These women are major players in the political, business, media, fashion and nonprofit world who are at the front lines pushing for companies to support women’s issues around the world. These sheros are pitching their employers (Nike, Facebook, Coca-Cola, Avon, ExxonMobil, HP, Bank of America and Google to name a few) to garner support and change the world.
You may be wondering what persuasion tactics these women used to get their companies on board to support educating or training women in impoverished counties and how you can convince your own company to support a worthy charity. The answer is simple. It needs to make business sense.
In this particular case, investing in women through philanthropy, grants and programs, has the potential of creating emerging markets in developing countries that tap as many as 1.4 billion new midmarket customers with a spending power of more than $12 trillion. Yes, you read that right. Those are numbers that will catch the attention of any executive or shareholder. Companies are happy to give, especially when there is a business opportunity.
Idealists will argue that companies should give because it’s their moral responsibility – and there’s some truth to that. However, using corporate philanthropy as a business strategy is a wonderful collaboration and encourages companies to continue to give even more.
So the secret is out: Get more money for your favorite charity by showing your company why it will make business sense. Lastly, if you want to make an even greater impact on a charity or cause, round up your other powerful girlfriends and start your own League of Extraordinary Women.
Would love to hear how you convinced a company to support your favorite charity.
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I always enjoy reading Fast Company and this blog is being added to my reading list. Thanks for sharing!
Enjoyed reading the article. These women could teach us a thing or two… Thanks for bringing them to my attention.
Jamison, thank you for the nice compliment and for posting. Yes, it’s a great and simple concept. Happy to provide the info.
Yes, Fast Company does have some great articles. I follow them a lot on social media. Thank you for posting and adding it to your reading list!
Lori, glad you enjoyed reading the article. Yes, we could all learn a lot and really make some meaningful impacts in our community.
I find the best way to convince a company to give money to a charity is to tell your story straight from your heart. If you believe in a cause & the cause fits with the organization the factor that puts it over the edge is the personal element.
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Can you expand on what you mean on “spammy feedback?” Not sure what you’re seeing on your side? Please advise.
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Happy to correspond if you have any questions. My contact info is on the site if you want to reach out. Glad you found article useful.
Great post and straight to the point. I don’t know if this is truly the best place to ask but do you people have any ideea where to hire some professional writers? Thank you 🙂
I do know a professional writer. Please contact me at [email protected] and I can pass along their information.
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Thank you for visiting and the nice compliment. Please feel free to also follow us on Facebook.com/StrategicPhilanthropy or on Twitter @StratPhil. Come back soon!
Hmm is anyone else having problems with the images on this blog loading? I’m trying to figure out if its a problem on my end or if it’s the blog. Any responses would be greatly appreciated.
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