Corporate Philanthropy Increases in 2014

    Charitable giving increased in 2014 – surpassing the pre-recession mark.  Giving USA’s report revealed their new figures for 2014.  After reaching $355 billion in 2007, giving dropped 15 percent to $303 billion in 2009, according to the Giving USA data, which is figured in inflation-adjusted dollars.  Our chart below shows how giving has…

6 National Corporate Volunteer Programs

6 National  Corporate Volunteering Programs Employee engagement programs come in several forms based on a company’s goals and objectives as well as which employee engagement program best fits a company’s culture. Volunteer Paid Time Off (VPTO): Companies allow employees time off to volunteer during the workweek by setting a designated number of hours a year (such…

Manufacturing a ‘Sweet’ Community Relations Plan Case Study, PR News, May 5, 2014

   Nipro Diagnostics Manufactures a Sweet (“but sugar free”) Community Relations Plan By: Kelly Alvarez Vitale  In 2012 corporate philanthropy, also referred to as community relations, accounted for six percent (or $18.97 billion) of the total giving in the U.S.  While corporate giants account for millions in community relations efforts, the vast majority of the…