Kelly Alvarez Vitale understands how targeted philanthropy can help companies indirectly market products and services, often to clearly-defined market segments. She has witnessed how effective philanthropy opens business opportunities and helps build key business relationships. Having a background in integrated marketing communication and experience working in the nonprofit sector, Kelly saw a need for a new philanthropic approach. Combining her years of professional experience along with her volunteer experience in leadership positions with nonprofit organizations such as the American Heart Association, Broward Center for the Performing Arts, Leadership Broward Foundation, Broward Education Foundation, Jack & Jill Children’s Center and others, Kelly founded Strategic Philanthropy.

Nipro Diagnostics Manufactures a Sweet Community-Relations Plan, PR News Top Case Studies, November 2013

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Nipro Diagnostics Manufactures a Sweet (“but sugar free”) Community Relations Plan By: Kelly Alvarez Vitale  In 2012 corporate philanthropy, also referred to as community relations, accounted for six percent (or $18.97 billion) of the total giving in the U.S.  While corporate giants account for millions in community relations efforts, the vast majority of the U.S.…

Manufacturing a ‘Sweet’ Community Relations Plan Case Study, PR News, May 5, 2014

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   Nipro Diagnostics Manufactures a Sweet (“but sugar free”) Community Relations Plan By: Kelly Alvarez Vitale  In 2012 corporate philanthropy, also referred to as community relations, accounted for six percent (or $18.97 billion) of the total giving in the U.S.  While corporate giants account for millions in community relations efforts, the vast majority of the…

Volunteerism in South Florida

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I recently wrote a blog on how volunteering can be the secret to happiness.  In that blog, I shared that altogether, 64.5 million Americans volunteered nearly 7.9 billion hours last year and of those, a third volunteered for more than a hundred hours each year (which requires just two hours each week).  The estimated value of…

Have You Heard of Volunteer LinkedIn?

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Altogether, 64.5 million Americans volunteered nearly 7.9 billion hours last year.  However, in my home state of Florida, we rank 48th among the 50 states & Washington, D.C. in the amount of residents who volunteer; only 21% of Florida’s population gives their time in comparison to 44% of Utah’s population.  States that lag behind us…

Nonprofits Toast to the Foodie Donor

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Our interest in food has undergone a cultural shift in the past few decades with the rise of the Food Network and other specialized food programing like Top Chef and Iron Chef, specialized magazines like Food & Wine and Fine Cooking, growing popularity of farmers’ markets,  food-oriented websites like Zagat and Yelp, specialized kitchenware stores like Williams-Sonoma…

Companies Reflect on Doing Good and Doing Well

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With the recent release of Giving USA’s philanthropy report, which indicates that companies gave over $18 billion to charities in 2012, companies and nonprofits can reflect on all of the good work done by corporate philanthropy.  Instilling a culture of corporate philanthropy often takes time, however these three philanthropy initiatives show how companies have turned…