Kelly Alvarez Vitale understands how targeted philanthropy can help companies indirectly market products and services, often to clearly-defined market segments. She has witnessed how effective philanthropy opens business opportunities and helps build key business relationships.
Having a background in integrated marketing communication and experience working in the nonprofit sector, Kelly saw a need for a new philanthropic approach. Combining her years of professional experience along with her volunteer experience in leadership positions with nonprofit organizations such as the American Heart Association, Broward Center for the Performing Arts, Leadership Broward Foundation, Broward Education Foundation, Jack & Jill Children’s Center and others, Kelly founded Strategic Philanthropy.
The Role of Corporate Partnerships in Time of Need After a natural disaster strikes, there is only a tiny window of opportunity to rally effective recovery efforts before the world turns their attention elsewhere. While donations to major nonprofit organizations are always helpful and needed, companies have the opportunity to maximize and allocate their resources,…
After a natural disaster strikes, there is only a tiny window of opportunity to rally effective recovery efforts before the world turns their attention elsewhere. While donations to major nonprofit organizations are always helpful and needed, companies have the opportunity to maximize and allocate their resources, products/services and staff to lead in a big way.…
The New Generation of Service Baby boomers, millennials, corporate employees, executives and students are responding to the national call for a new generation of service: Skilled-Based Volunteering (SBV). SBV is when company employees and/or individuals offer nonprofits their personal talents or professional competences to help organizations meet their demands. From the COO offering free strategic…
Kelly Alvarez Vitale was named as one of Gold Coast Magazine’s “40 Under 40.” Photographed in downtown Fort Lauderdale, these movers and shakers are innovators, leaders and impact players who are shaping are city. To see the full article, please visit here, pages 41-45.
Ok, so I’ll admit that up until last night, I didn’t realize that The Onion website wasn’t based on facts, but instead a spoof on certain topics and people (I know, where have I been?!). Not knowing this and then reading their most recent article about Fort Lauderdale got me pretty fired up last night…
Baby boomers, millennials, corporate employees, executives and students are responding to the national call for a new generation of service: Skilled-Based Volunteering (SBV). SBV is when company employees and/or individuals offer nonprofits their personal talents or professional competences to help organizations meet their demands. From the COO offering free strategic planning advice to the millennial…
Sample Plate Series #3: When companies talk about having a corporate social responsibility (CSR) strategy, we believe that corporate philanthropy and employee volunteerism can be incorporated with it. Our recent articles on how volunteer programs like Volunteer Paid Time Off (VPTO) and Dollars for Doers can engage employees and still meet CSR initiatives is something…
Sample Plate Series #2: We’ve recently launched our Sample Plate Series and in our first article gave a brief example on how companies can align their corporate giving and/or employee volunteer programs with their corporate social responsibility (CSR) strategy using Volunteer Paid Time Off or VPTO. Another example is through a “Dollars for Doers” program.…
Sample Plate Series #1: Am I the only one reading corporate social responsibility (CSR) articles and finding it absurd that experts are suggesting that corporate philanthropy is not considered CSR? Yes, it true that corporate philanthropy is not synonymous with CSR, but corporate giving should make up a piece of a company’s overall CSR strategy.…
There are fifteen days left to give the best gift this year. Wait…you say, Christmas is in four days. No, you have fifteen days, until 11:59 P.M. on December 31, left to make a charitable gift and enjoy the benefits of that gift. In a season dedicated to consumerism, and giving the best gift possible,…