Kelly Alvarez Vitale understands how targeted philanthropy can help companies indirectly market products and services, often to clearly-defined market segments. She has witnessed how effective philanthropy opens business opportunities and helps build key business relationships.
Having a background in integrated marketing communication and experience working in the nonprofit sector, Kelly saw a need for a new philanthropic approach. Combining her years of professional experience along with her volunteer experience in leadership positions with nonprofit organizations such as the American Heart Association, Broward Center for the Performing Arts, Leadership Broward Foundation, Broward Education Foundation, Jack & Jill Children’s Center and others, Kelly founded Strategic Philanthropy.
Growing up, I remember that Sprite had a tag line that read, “Image is nothing. Thirst is everything. Obey your thirst.” Apparently Sprite didn’t reside in image conscious South Florida nor could it have imaged that they would have gotten it all wrong. In fact, image IS everything. While companies spend millions on branding, it’s…
