Kelly Alvarez Vitale understands how targeted philanthropy can help companies indirectly market products and services, often to clearly-defined market segments. She has witnessed how effective philanthropy opens business opportunities and helps build key business relationships.
Having a background in integrated marketing communication and experience working in the nonprofit sector, Kelly saw a need for a new philanthropic approach. Combining her years of professional experience along with her volunteer experience in leadership positions with nonprofit organizations such as the American Heart Association, Broward Center for the Performing Arts, Leadership Broward Foundation, Broward Education Foundation, Jack & Jill Children’s Center and others, Kelly founded Strategic Philanthropy.
In 2013 corporate philanthropy accounted for five percent (or $16.76 billion) of the total giving in the U.S. While corporate giants account for millions in giving, the vast majority of the U.S. is made up of small businesses, those with less than 500 employees that also generously give. More importantly, small and medium businesses are…
Charitable giving increased in 2014 – surpassing the pre-recession mark. Giving USA’s report revealed their new figures for 2014. After reaching $355 billion in 2007, giving dropped 15 percent to $303 billion in 2009, according to the Giving USA data, which is figured in inflation-adjusted dollars. Our chart below shows how giving has…
In 2013 corporate philanthropy accounted for five percent (or $16.76 billion) of the total giving in the U.S. While corporate giants account for millions in giving, the vast majority of the U.S. is made up of small businesses, those with less than 500 employees that also generously give. More importantly, small and medium businesses are…
If you’re looking for Mr. or Mrs. “Right” you know it can be hard. So is finding the right charity to give your time and money to. Whether you’re an individual or a company, you want a long-term relationship with your nonprofit. Similar to dating, there are a lot of “fish” out there and the…
6 National Corporate Volunteering Programs Employee engagement programs come in several forms based on a company’s goals and objectives as well as which employee engagement program best fits a company’s culture. Volunteer Paid Time Off (VPTO): Companies allow employees time off to volunteer during the workweek by setting a designated number of hours a year (such…
Although Florida winters are a little warmer than the rest of the country, Fort Lauderdale doesn’t let that stop it from embracing the holiday spirit. For many, the holidays are the most wonderful time of the year and many nonprofits and neighborhoods take pride in making our world a prettier place during the holiday season.…
You will find there are two types of people when it comes to holiday shopping – the Traditionalist and the Techy. The Traditionalist lives for Black Friday, and may even sneak out of Thanksgiving dinner a few hours early to snag a great deal. The Techy makes it through the turkey coma and is ready…
You will find there are two types of people when it comes to holiday shopping – the Traditionalist and the Techy. The Traditionalist lives for Black Friday, and may even sneak out of Thanksgiving dinner a few hours early to snag a great deal. The Techy makes it through the turkey coma and is ready…
Water. We drink it, shower with it, use it to keep our lawns green and often times waste it. According to Visualizing.org, “if everyone in the world used as much water as the average American, the planet would run out of clean water within eight years.” Since 1950 there has been a 99 percent increase…